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A practical guide to developing the strategy, style, and important sensitivity needed to succeed in international business.
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Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to fi
Developing International Strategies
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The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This
Going Global
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Developing International Strategies
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This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers im