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‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris
Fashion Marketing & Merchandising
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"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."
WHY OF THE BUY
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Fashion Marketing Communications
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Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandisin
Subscription Marketing
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The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you