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Fashion Buying
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Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influen
Principles of Retailing
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Authors: Rosemary Varley
Categories: Business & Economics
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Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates a
Fashion Buying
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Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains every
Fashion Management
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Success in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just
Fashion Marketing
Language: en
Pages: 280
Authors: Mike Easey
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Type: BOOK - Published: 2009-03-16 - Publisher: John Wiley & Sons

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‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris