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Language: en
Pages: 200
Pages: 200
Type: BOOK - Published: 2007-06-05 - Publisher: Wiley-Blackwell
Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influen
Language: en
Pages: 356
Pages: 356
Type: BOOK - Published: 2014-05-22 - Publisher: Bloomsbury Publishing
Principles of Retailing is a comprehensive, academic text on Retail Management, which takes a UK and European perspective. It is ideal for both undergraduates a
Language: en
Pages: 176
Pages: 176
Type: BOOK - Published: 2017-01-12 - Publisher: Bloomsbury Publishing
Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains every
Language: en
Pages: 646
Pages: 646
Type: BOOK - Published: 2024-11-14 - Publisher: Bloomsbury Publishing
Success in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just
Language: en
Pages: 280
Pages: 280
Type: BOOK - Published: 2009-03-16 - Publisher: John Wiley & Sons
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris