Related Books

Experience Marketing
Language: en
Pages: 73
Authors: Bernd Schmitt
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Now Publishers Inc

DOWNLOAD EBOOK

Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understandin
Experiential Marketing
Language: en
Pages: 477
Authors: Wided Batat
Categories: Business & Economics
Type: BOOK - Published: 2019-01-10 - Publisher: Routledge

DOWNLOAD EBOOK

Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or
Connect
Language: en
Pages: 272
Authors: Lars Birkholm Petersen
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within th
R.E.D. Marketing
Language: en
Pages: 289
Authors: Greg Creed
Categories: Business & Economics
Type: BOOK - Published: 2021-06-08 - Publisher: HarperCollins Leadership

DOWNLOAD EBOOK

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Y
Experiential Marketing
Language: en
Pages: 485
Authors: Wided Batat
Categories: Business & Economics
Type: BOOK - Published: 2020-12-27 - Publisher: Routledge

DOWNLOAD EBOOK

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical,