Faithin Omaha eBook Collection

This dissertation reports on a systematic evaluation of the quality of services that are provided by clothing industry in South Africa. Textile and apparel clot

This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem by presenting an overview of the existing methodolog

The physical and social space in which a consumer finds herself is a large influencing factor on product evaluation and decision-making (Solomon & Rabolt, 2004:

Today’s marketplace is characterised by fierce competition and customer satisfaction has increasingly become important as a key element and strategy for busin

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve