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Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2021-08-23 - Publisher: Walter de Gruyter GmbH & Co KG
Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It bring
Language: en
Pages: 213
Pages: 213
Type: BOOK - Published: 2016-12-13 - Publisher: Taylor & Francis
Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate
Language: en
Pages: 2593
Pages: 2593
Type: BOOK - Published: 2008 - Publisher: SAGE
This encyclopedia spans the relationships among business, ethics and society, with an emphasis on business ethics and the role of business in society.
Language: en
Pages: 975
Pages: 975
Type: BOOK - Published: 2020-10-05 - Publisher: SAGE
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op
Language: en
Pages: 162
Pages: 162
Type: BOOK - Published: 2017-11-22 - Publisher: Springer
The book considers how to make the methodology of business ethics more scientific, especially its normative branch. Storchevoy explores the attempts of economic