Contemporary Advertising

Contemporary Advertising
Author :
Publisher : McGraw-Hill Companies
Total Pages : 0
Release :
ISBN-10 : 0073135690
ISBN-13 : 9780073135694
Rating : 4/5 (694 Downloads)
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Book Synopsis Contemporary Advertising by : William F. Arens

Download or read book Contemporary Advertising written by William F. Arens and published by McGraw-Hill Companies. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adventising perspectives, crafting marketing and advertising strategies, integrating adverting with other elements of the communications mix....


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