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Language: en
Pages: 150
Pages: 150
Type: BOOK - Published: 2004-09-07 - Publisher: ESPN Books
hen ESPN went on the air in September 1979, the company believed that there was room on television for dedicated sports programming. At the time, sports program
Language: en
Pages: 183
Pages: 183
Type: BOOK - Published: 2021-03-02 - Publisher: Triumph Books
Lunardi delves into the early days of Bracketology, details its growth, and dispels the myths of the process The NCAA Tournament has become one of the most popu
Language: en
Pages: 257
Pages: 257
Type: BOOK - Published: 2015-10-15 - Publisher: University of Illinois Press
Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its ne
Language: en
Pages: 1272
Pages: 1272
Type: BOOK - Published: - Publisher: e-artnow sro
Language: en
Pages: 277
Pages: 277
Type: BOOK - Published: 2009-09-08 - Publisher: John Wiley & Sons
A fascinating look at ESPN and its success as a brand ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative
