Faithin Omaha eBook Collection

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a

Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms fr

New opportunities are emerging constantly, as part of the globalization process creating new markets, with new players and challenging current business practice