Faithin Omaha eBook Collection

In an environment of increased interdependency and collaborations among non-profits, for-profits, and governmental organizations, researchers and practitioners

How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn'