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Direct Marketing
Language: en
Pages: 196

Direct Marketing

Authors: Roddy Mullin
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers

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Direct marketing is widely acknowledged as one of the most popular and effective marketing communications tools. Marketing professionals, and those studying for
Power Direct Marketing
Language: en
Pages: 312

Power Direct Marketing

Authors: Ray Jutkins
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: N T C Business Books

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...aims to motivate, inspire, and educate readers about successful direct marketing. --dustjacket
Being Direct
Language: en
Pages: 0

Being Direct

Authors: Lester Wunderman
Categories: Advertisers
Type: BOOK - Published: 1998 - Publisher:

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Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner t
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives
Language: en
Pages: 257

Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives

Authors: Stan Rapp
Categories: Business & Economics
Type: BOOK - Published: 2009-11-06 - Publisher: McGraw Hill Professional

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Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an i
No B.S. Direct Marketing
Language: en
Pages: 196

No B.S. Direct Marketing

Authors: Dan S. Kennedy
Categories: Business & Economics
Type: BOOK - Published: 2013-04-01 - Publisher: Entrepreneur Press

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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this mark