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The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equa
The Ultimate Marketing & PR Book
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If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BO
Journalism and PR
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Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two
The Ultimate Guide to Content Marketing and Digital PR
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Ever wanted to get your business featured in publications like Forbes, National newspaper websites, magazines and trade journals? Perhaps you've noticed the ris
Post-Truth Public Relations
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This book explores the purpose, practice and effects of public relations (PR) at a time that has been variously described as an era of populism, post-truth and