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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
DIGITAL MARKETING Tools, Techniques & It’s Aspects - An integrated approach on online marketing
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In this fast-changing world, digital format is working well. Concerted efforts have been made to balance the theory and best examples of digital marketing and s
Digital and Social Media Marketing
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Understanding Digital Marketing
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Digital Marketing Fundamentals
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Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital M