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In this fast-changing world, digital format is working well. Concerted efforts have been made to balance the theory and best examples of digital marketing and s
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
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Type: BOOK - Published: 2012-03-03 - Publisher: Kogan Page Publishers
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding
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