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Digital Branding
Language: en
Pages: 233
Authors: Daniel Rowles
Categories: Business & Economics
Type: BOOK - Published: 2017-12-03 - Publisher: Kogan Page Publishers

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Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns,
Digital Branding
Language: en
Pages: 232
Authors: Daniel Rowles
Categories: Business & Economics
Type: BOOK - Published: 2014-04-03 - Publisher: Kogan Page Publishers

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Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search op
Digital Branding
Language: en
Pages: 233
Authors: Daniel Rowles
Categories: Branding (Marketing)
Type: BOOK - Published: 2019 - Publisher:

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Ideal for any marketer or brand strategist looking to enhance their online brand identity, this succinct book delivers a robust framework for brand planning, id
Understanding Digital Marketing
Language: en
Pages: 304
Authors: Damian Ryan
Categories: Business & Economics
Type: BOOK - Published: 2012-03-03 - Publisher: Kogan Page Publishers

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Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding
Digital Marketing Strategy
Language: en
Pages: 344
Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D