Faithin Omaha eBook Collection

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What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique a

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understandi

This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused

What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these sta