Design Thinking in Commerce and War

Design Thinking in Commerce and War
Author :
Publisher :
Total Pages : 78
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ISBN-10 : OCLC:1226071374
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Design Thinking in Commerce and War by : Aaron P. Jackson

Download or read book Design Thinking in Commerce and War written by Aaron P. Jackson and published by . This book was released on 2020 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This monograph addresses how military design thinkers can maximize the utility of the design methodologies they select for employment when designing military operations. Presently, Western militaries apply a mix of two distinct types of design thinking, each with a different origin and employing different paradigms, yet most military practitioners remain unaware of this situation. The result is confusion, obfuscation through inappropriate conceptual overlap, and sub-optimal outcomes when overlapping types of design are simultaneously applied to identify and solve operational problems. These two types of design thinking come from different arenas: one has a background in various “civilian” disciplines, and in commerce and industry; the other originates within militaries themselves. This monograph attempts to untangle these two types of design thinking from each other through the provision of a detailed historical account, followed by a paradigmatic analysis of each. It then addresses the two types together, examining how a deliberately cultivated awareness of both can lead to enhanced design thinking outcomes, and exploring how military design thinking might evolve in the near future."--Provided by publisher.


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