Faithin Omaha eBook Collection

We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product i

In recent years, the increasing number of tourists traveling to specific urban and resort destinations has caused challenges for the effective management of tou

This book provides a comprehensive overview of the latest trends and developments in AI and business innovation research. In today's rapidly changing business e

This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying t

This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With ove