Imaging in Advertising

Imaging in Advertising
Author :
Publisher : Routledge
Total Pages : 270
Release :
ISBN-10 : 9781135865214
ISBN-13 : 1135865213
Rating : 4/5 (213 Downloads)

Book Synopsis Imaging in Advertising by : Fern L. Johnson

Download or read book Imaging in Advertising written by Fern L. Johnson and published by Routledge. This book was released on 2012-08-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presents a series of case studies exploring important advertising images--racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America.


Imaging in Advertising Related Books

Imaging in Advertising
Language: en
Pages: 270
Authors: Fern L. Johnson
Categories: Business & Economics
Type: BOOK - Published: 2012-08-06 - Publisher: Routledge

DOWNLOAD EBOOK

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images
Panama's Story
Language: en
Pages: 92
Authors: David Albert Francis
Categories: Music
Type: BOOK - Published: 2013-10-25 - Publisher: Xlibris Corporation

DOWNLOAD EBOOK

INTRODUCTION My name is David Albert Francis. However, I am known in the music world as “Panama” Francis, a name that was given to me by Roy Eldridge when I
Songs and Tales from the Dark Continent
Language: en
Pages: 222
Authors: Natalie Curtis Burlin
Categories: Folklore
Type: BOOK - Published: 1920 - Publisher:

DOWNLOAD EBOOK

Kwaito Bodies
Language: en
Pages: 194
Authors: Xavier Livermon
Categories: Music
Type: BOOK - Published: 2020-04-24 - Publisher: Duke University Press

DOWNLOAD EBOOK

In Kwaito Bodies Xavier Livermon examines the cultural politics of the youthful black body in South Africa through the performance, representation, and consumpt
Deep Ellum and Central Track
Language: en
Pages: 244
Authors: Alan Govenar
Categories: History
Type: BOOK - Published: 2023-10-24 - Publisher: Deep Vellum Publishing

DOWNLOAD EBOOK

A new edition of the biography of Dallas' own Deep Ellum. Just outside of downtown Dallas lies a section of the city called Deep Ellum, where graffiti and mural