Faithin Omaha eBook Collection

Relationship Marketing provides a comprehensive overview of the fundamentals and important recent developments in this fast-growing field. "This book makes a la

In this book, Customer Relationship Marketing (CRM) Practices in commercial banks are examined. The variables relationships were established through case study

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and

This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often ove

Businesses are as a constant race to increase profits, keep the current customers and gain or poach new ones, competing for customers on a globalised market lik