Successful Customer Relationship Management Programs and Technologies: Issues and Trends

Successful Customer Relationship Management Programs and Technologies: Issues and Trends
Author :
Publisher : IGI Global
Total Pages : 359
Release :
ISBN-10 : 9781466602892
ISBN-13 : 1466602899
Rating : 4/5 (899 Downloads)
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Book Synopsis Successful Customer Relationship Management Programs and Technologies: Issues and Trends by : Eid, Riyad

Download or read book Successful Customer Relationship Management Programs and Technologies: Issues and Trends written by Eid, Riyad and published by IGI Global. This book was released on 2012-03-31 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.


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