Faithin Omaha eBook Collection

"This book is a comprehensive collection addressing managerial and technical aspects of customer-centric knowledge implementation, contributing to the dynamic a

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer

Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in th

Managing and transferring knowledge - at the right time, in the right place and with the right quality for customers - enables companies to survive in times of

"This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key