Faithin Omaha eBook Collection

Providing an overview of the marketing principles and tools that pertain to the area of heritage conservation services, this book combines research and practice

The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn fro

This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, envi

Packed with valuable ideas and case studies to help increase museum visitation and museum store sales, this valuable resource is a must for everyone in the busi

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shif