Faithin Omaha eBook Collection

Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no

Culture is the entangling web of symbols, sounds, rituals, rites and practices by which we become persons and by which we can grow. Culture is often the reason

Changing Cultures brings together a selection of challenging essays which have their roots in the fertile convergence of feminism, sociology and cultural studie

The first comprehensive and statistically significant analysis of the predictive powers of each cross-cultural model, based on nation-level variables from a ran

This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topi