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Superior Customer Value
Language: en
Pages: 218
Authors: Art Weinstein
Categories: Business & Economics
Type: BOOK - Published: 2018-12-07 - Publisher: Routledge

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Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-b
Mastering Customer Value Management
Language: en
Pages: 372
Authors: Ray Kordupleski
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Customer Value Management I

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There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies tha
Managing Customer Value
Language: en
Pages: 453
Authors: Bradley Gale
Categories: Business & Economics
Type: BOOK - Published: 2009-11-24 - Publisher: Simon and Schuster

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Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standar
Superior Customer Value
Language: en
Pages: 323
Authors: Art Weinstein
Categories: Business & Economics
Type: BOOK - Published: 2012-02-24 - Publisher: CRC Press

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A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, re
Creating Customer Value Through Strategic Marketing Planning
Language: en
Pages: 148
Authors: Edwin J. Nijssen
Categories: Business & Economics
Type: BOOK - Published: 2013-11-11 - Publisher: Springer Science & Business Media

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Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind