Faithin Omaha eBook Collection

Culture plays an important and complex role in shaping consumer behaviour. This article attempts to appraise the role of culture in determining consumer behavio

Cosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision, and sense of belonging to the world.

Diploma Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Vienna (Department für In

This book addresses the complicated question of how markets and consumption create the possibilities for cross-cultural exchanges and the multicultural pleasure

This book is the second of the two volumes featuring selected articles from the 14th Eurasia Business and Economics conference held in Barcelona, Spain, in Octo