Faithin Omaha eBook Collection

This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six

An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing

A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspec

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textb