Faithin Omaha eBook Collection

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

This dissertation contains three essays that study the implications of online search activity for new-product marketing. Using the U.S. motion picture industry

Many entrepreneurs and companies struggle with taking an idea and delivering their product in the marketplace. Product Marketing Debunked provides a window into

Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful

Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a