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In some parts of the world, especially in developing markets, category management today remains a stretch goal - a new idea full of untapped potential. In other
Consumer-Centric Category Management
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In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In oth
Retail Category Management
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Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, an
The Category Management Handbook
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Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful
Retail Supply Chain Management
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This new edition focuses on three crucial areas of retail supply chain management: (1) empirical studies of retail supply chain practices, (2) assortment and in