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Consumer Behaviour: Asia-Pacific Edition
Language: en
Pages: 593

Consumer Behaviour: Asia-Pacific Edition

Authors: Wayne D. Hoyer
Categories: Business & Economics
Type: BOOK - Published: 2017-01-01 - Publisher: Cengage AU

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Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the a
Consumer Behaviour in the Asia Pacific Region
Language: en
Pages: 67

Consumer Behaviour in the Asia Pacific Region

Authors: Oliver H. M. Yau
Categories:
Type: BOOK - Published: 1991 - Publisher:

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Asia Pacific Advances in Consumer Research
Language: en
Pages: 135

Asia Pacific Advances in Consumer Research

Authors: Russell W. Belk
Categories: Business & Economics
Type: BOOK - Published: 1997-06-01 - Publisher: Assn for Consumer Research

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Consumer Behaviour: an Asia Pacific Approach + Public Relations Writing
Language: en
Pages:

Consumer Behaviour: an Asia Pacific Approach + Public Relations Writing

Authors: Doug Newsom
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Type: BOOK - Published: 2006-11-01 - Publisher:

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Consumer Behaviour in Asia
Language: en
Pages: 288

Consumer Behaviour in Asia

Authors: Hellmut Schütte
Categories: Business & Economics
Type: BOOK - Published: 2016-07-27 - Publisher: Springer

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Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to.