Related Books
Language: en
Pages: 352
Pages: 352
Type: BOOK - Published: 2010-06-03 - Publisher: OUP Oxford
These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daun
Language: en
Pages: 158
Pages: 158
Type: BOOK - Published: 2019-04-30 - Publisher: Harvard Business Press
Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, contin
Language: en
Pages: 225
Pages: 225
Type: BOOK - Published: 2019-10-29 - Publisher: HarperCollins Leadership
With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow'
Language: en
Pages: 276
Pages: 276
Type: BOOK - Published: 1999 - Publisher: Harvard Business Press
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit
Language: en
Pages: 293
Pages: 293
Type: BOOK - Published: 2021-02-03 - Publisher: Kogan Page Publishers
WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new genera