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Competitive Marketing

Authors: John O'Shaughnessy
Categories: Marketing
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The Manager's Guide to Competitive Marketing Strategies
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Strategic Marketing
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Strategic Marketing

Authors: Douglas West
Categories: Business & Economics
Type: BOOK - Published: 2010-03-25 - Publisher: Oxford University Press, USA

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This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of ma
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Marketing Strategy and Competitive Positioning, 7th Edition

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Competitive Social Media Marketing Strategies
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Competitive Social Media Marketing Strategies

Authors: Gordon Bowen
Categories: Internet marketing
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"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' us