Innovating for the Middle of the Pyramid in Emerging Countries

Innovating for the Middle of the Pyramid in Emerging Countries
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Publisher : Cambridge University Press
Total Pages : 407
Release :
ISBN-10 : 9781108480192
ISBN-13 : 1108480195
Rating : 4/5 (195 Downloads)
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Book Synopsis Innovating for the Middle of the Pyramid in Emerging Countries by : Alvaro Cuervo-Cazurra

Download or read book Innovating for the Middle of the Pyramid in Emerging Countries written by Alvaro Cuervo-Cazurra and published by Cambridge University Press. This book was released on 2021-03-04 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how firms innovate for the new and growing middle classes in emerging economies, i.e. the middle of the pyramid.


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