Faithin Omaha eBook Collection

One of the most important new concepts in marketing is customer equity—here’s the essential information you need to create and manage it! This book presents

One of the most important new concepts in marketing is customer equityhere’s the essential information you need to create and manage it! This book presents th

Every Customer Is Unique For many companies, large and small, customer data is a noisy mess. There are problems across the ecosystem from partners to page views

Customer Equity reviews current models, offers a typology, and examines the fundamental question of whether a customer equity orientation can put a firm in a co

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their pr