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Not loaded with theory, Skip's invaluable book contains concise, easily understood and applied advice for both writing and marketing any kind of book, article,
What a Book Can Do
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In 1962 the publication of Rachel Carson's Silent Spring sparked widespread public debate on the issue of pesticide abuse and environmental degradation. The dis
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You want people to recognize you, like you, and trust you, so they buy from you. You may have already branded yourself with this in mind but perhaps you're not