Faithin Omaha eBook Collection

Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practic

Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part expl

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest a

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value c