Tourism

Tourism
Author :
Publisher : Pearson
Total Pages : 374
Release :
ISBN-10 : 1292039507
ISBN-13 : 9781292039503
Rating : 4/5 (503 Downloads)
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Book Synopsis Tourism by : Roy A.. Cook

Download or read book Tourism written by Roy A.. Cook and published by Pearson. This book was released on 2013-11-01 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behaviour, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students.


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This title views the tourism industry from a business perspective - examining the management, marketing and finance issues most important to industry members. C