City Branding

City Branding
Author :
Publisher : Springer
Total Pages : 267
Release :
ISBN-10 : 9780230294790
ISBN-13 : 0230294790
Rating : 4/5 (790 Downloads)
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Book Synopsis City Branding by : K. Dinnie

Download or read book City Branding written by K. Dinnie and published by Springer. This book was released on 2010-12-03 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.


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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private