Faithin Omaha eBook Collection

'Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to

"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved m

Reveals how the power of sophisticated brand management affects not only the goods we buy and the movies we see, but also religion, education, government, and w

This book sets out, with remarkable clarity and insight, the contradictions of mobile societies and of mobile lives. Such mobilities are full of dilemmas, for i

The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a p