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Brand From the Inside
Language: en
Pages: 315
Authors: Elizabeth Sartain
Categories: Business & Economics
Type: BOOK - Published: 2008-06-06 - Publisher: John Wiley & Sons

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In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this
Positioning the Brand
Language: en
Pages: 209
Authors: Rik Riezebos
Categories: Business & Economics
Type: BOOK - Published: 2012-03-15 - Publisher: Routledge

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Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons.
The Brand Flip
Language: en
Pages: 196
Authors: Marty Neumeier
Categories: Business & Economics
Type: BOOK - Published: 2015-07-24 - Publisher: New Riders

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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you
Brand From The Inside: Eight Essentials To Emotionally Connect Your Employees To Your Business
Language: en
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Authors: Libby Sartain
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Type: BOOK - Published: 2009-05-01 - Publisher:

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In Brand From The Inside, Libby Sartain And Mark Schumann, Branding Experts Who Helped To Build Employer Brands At Southwest Airlines And Yahoo!, Describe This
Internal Branding
Language: en
Pages: 172
Authors: Jerome Joseph
Categories: Education
Type: BOOK - Published: 2019-03-14 - Publisher:

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Today Internal Branding has become one of the most important aspects of an organisation's branding strategy and their quest for competitive differentiation. An