The Essential Brand Book
| Author | : Iain Ellwood |
| Publisher | : Taylor & Francis US |
| Total Pages | : 340 |
| Release | : 2002 |
| ISBN-10 | : 0749438630 |
| ISBN-13 | : 9780749438630 |
| Rating | : 4/5 (630 Downloads) |
Book Synopsis The Essential Brand Book by : Iain Ellwood
Download or read book The Essential Brand Book written by Iain Ellwood and published by Taylor & Francis US. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to build strong and effective brands in the marketplace.
