Boomer Marketing

Boomer Marketing
Author :
Publisher : Routledge
Total Pages : 278
Release :
ISBN-10 : 9781134010059
ISBN-13 : 1134010052
Rating : 4/5 (052 Downloads)
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Book Synopsis Boomer Marketing by : Ian Chaston

Download or read book Boomer Marketing written by Ian Chaston and published by Routledge. This book was released on 2009-06-08 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.


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