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Everywhere England go to play Test cricket, the Barmy Army follows, giving them unstinting support and always searching for the best songs, chants and banter to

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Globalizing Cricket examin

Everybody knows that Boudica went galloping to battle in a big chariot, and became very angry with her Roman rulers. But in this book readers will find out all

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport managem

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationshi