Faithin Omaha eBook Collection

The study of mass media audiences has produced much of the liveliest and most influential media studies work of recent years. This Reader brings together some o

How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of

Engaging Audiences asks what cognitive science can teach scholars of theatre studies about spectator response in the theatre. Bruce McConachie introduces insigh

This edited collection explores methods for conducting critical empirical research examining the potential impacts of theatrical events on audience members. Dan