Faithin Omaha eBook Collection

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psycholog

Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume pro

The IAAP Handbook of Applied Psychology, an up-to-date and authoritative reference, provides a critical overview of applied psychology from an international per

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence

CONTENTS GREEN MARKETING Ahmet AKATAK INDIVIDUAL MARKETING Ahmet TÜRKMEN AUGMENTED MARKETING Bahar ÇELİK COGNITIVE MARKETING Belma YÖN MOBILE MARKETING Bü�