Faithin Omaha eBook Collection

Illustrating the theory of managerial economics with an integrated case on the soft drink industry, this text shows students how to solve real business problems

A user-friendly problem-solving approach to managerial economics, with a focus on the transformative effects of the digital revolution.

Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively s

With its emphasis on real world, manager-oriented applications, this text shows students how managers apply theories and techniques to analyse and solve real-wo

Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy,