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An Introduction to Behavioral Economics
Language: en
Pages: 616
Authors: Nick Wilkinson
Categories: Business & Economics
Type: BOOK - Published: 2017-12-16 - Publisher: Bloomsbury Publishing

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The third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the stre
An Introduction to Behavioral Economics
Language: en
Pages: 540
Authors: Nick Wilkinson
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Palgrave MacMillan

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This book compares and contrasts the neo-classic standard economics model with the behavioural economics model and shows how the latter attempts to explain the
Behavioural Economics: A Very Short Introduction
Language: en
Pages: 169
Authors: Michelle Baddeley
Categories: Business & Economics
Type: BOOK - Published: 2017-01-19 - Publisher: Oxford University Press

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Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given ef
Behavioral Economics
Language: en
Pages: 0
Authors: Philip J. Corr
Categories: Consumer behavior
Type: BOOK - Published: 2018 - Publisher:

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What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo e
Behavioral Economics and Public Health
Language: en
Pages: 385
Authors: Christina A. Roberto
Categories: Business & Economics
Type: BOOK - Published: 2016 - Publisher: Oxford University Press, USA

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Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy an