Faithin Omaha eBook Collection

The press and business magazines are filled with stories about a rush of American firms into the European Community to take advantage of, or avoid the adverse c

The Americanization of Europe and the strategic initiatives of American firms abroad have been well studied. The expansion of American firms in Europe, however,

Business is becoming more global, more competitive, and more knowledge-intensive. Consequently, business executives are being required to reexamine and redefine

Contributors from East and West Europe, Russia, and the US discuss the impact of the Treaty on the European Union (Maestricht Treaty) on American-European coope