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Black Ops Advertising
Language: en
Pages: 250
Authors: Mara Einstein
Categories: Business & Economics
Type: BOOK - Published: 2016-09-01 - Publisher: OR Books

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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui
Advertising World
Language: en
Pages: 562
Authors:
Categories: Advertising
Type: BOOK - Published: 1917 - Publisher:

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Twenty Ads That Shook the World
Language: en
Pages: 242
Authors: James Twitchell
Categories: Business & Economics
Type: BOOK - Published: 2001-12-26 - Publisher: Crown

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James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth
Paid Attention
Language: en
Pages: 216
Authors: Faris Yakob
Categories: Business & Economics
Type: BOOK - Published: 2015-04-03 - Publisher: Kogan Page Publishers

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As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels hav
Cutting Edge Advertising
Language: en
Pages: 596
Authors: Jim Aitchison
Categories: Business & Economics
Type: BOOK - Published: 2012-12-11 - Publisher: FT Press

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Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertis