Related Books
Language: en
Pages: 250
Pages: 250
Type: BOOK - Published: 2016-09-01 - Publisher: OR Books
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui
Language: en
Pages: 562
Pages: 562
Type: BOOK - Published: 1917 - Publisher:
Language: en
Pages: 242
Pages: 242
Type: BOOK - Published: 2001-12-26 - Publisher: Crown
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth
Language: en
Pages: 216
Pages: 216
Type: BOOK - Published: 2015-04-03 - Publisher: Kogan Page Publishers
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels hav
Language: en
Pages: 596
Pages: 596
Type: BOOK - Published: 2012-12-11 - Publisher: FT Press
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertis