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Type: BOOK - Published: 2001 - Publisher: National Register Publishing
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Pages: 217
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Type: BOOK - Published: 2004-02-18 - Publisher: SAGE
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to
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Type: BOOK - Published: 2021-01-27 - Publisher: SAGE
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Uniqu
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Pages: 316
Type: BOOK - Published: 2009 - Publisher: Flat World Knowledge
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication
