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Language: en
Pages: 353
Pages: 353
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge
Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public critici
Language: en
Pages: 205
Pages: 205
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a wor
Language: en
Pages: 194
Pages: 194
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the t
Language: en
Pages: 118
Pages: 118
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge
This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The gre