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Advertising at the Crossroads (RLE Advertising)
Language: en
Pages: 353
Authors: Max A. Geller
Categories: Business & Economics
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge

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Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public critici
Commercial Advertising (RLE Advertising)
Language: en
Pages: 205
Authors: Thomas Russell
Categories: Business & Economics
Type: BOOK - Published: 2013-06-26 - Publisher: Routledge

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The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a wor
Advertising and Psychology (RLE Advertising)
Language: en
Pages: 194
Authors: Leslie Ernest Gill
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the t
Advertising Explained (RLE Advertising)
Language: en
Pages: 118
Authors: Dennis Caton
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some
The Economics of Advertising (RLE Advertising)
Language: en
Pages: 252
Authors: Frederic Taylor
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The gre